Raise your hand if: 1️⃣ God called you to this work. 2️⃣ You said yes. (It took about 15 signs and lots of avoidance, but you eventually gave your version of fiat — "Okay God, I'll do it, but you better help me.") 3️⃣ You put all your heart and soul into it. 4️⃣ And then...nobody actually buys or signs up. Now you're questioning if people just hate what you do or if God actually even called you to this because why isn't He bringing people to you?! 👉 Or maybe you've had some success, but you...
3 days ago • 4 min read
Imagine this: You get an email out of the blue. That Catholic show you've dreamt of being on? They're inviting you for an interview. Or let's say you create a Reel you don't think much of (it's always those, right?), but wake up in the morning to thousands of notifications that it went viral. Praise God! All those eyeballs!!! This is your big break — your business or ministry is going to explode now, right? Let me ask you a question: If a whole bunch of people suddenly found out about your...
4 days ago • 3 min read
The Market Like Jesus course is OPEN! 🎉 Enroll now through June 1 and develop a marketing strategy based on Jesus' to grow your business or ministry. The first 10 people to sign up get a special bonus! SIGN UP On Sunday, we heard about the explosive reaction when the Holy Spirit showed up on the scene at Pentecost: The Church went from 120 people to 3,000 in one day. (That's a 2,400% increase, in case you're curious.) From there, the apostles spread out on mission and Christianity continued...
6 days ago • 3 min read
Last week, we talked about how to get convincing testimonials from your current parishioners. But there's another kind of testimonial that can be even more effective — and might even be the first impression people get of your parish. I often talk about your church's website being the digital "front door" of your parish. But there's something else people often check out online before they even visit your website for the first time. And it plays a big role in whether they'll even consider...
7 days ago • 2 min read
Completed all of the Marketing as Ministry challenges? Send me your answers in a doc by Monday, 5/25 at 11 pm, and I'll send you a 10% off coupon for when Market Like Jesus enrollment reopens on Tuesday! View all the challenges here "I hate marketing!" Just about every Catholic small business owner or ministry leader I've ever met has said that. And you know what? I think hating marketing is a fantastic foundation for being a great marketer. Because yes, marketing can be uncomfortable,...
9 days ago • 4 min read
Marketing as Ministry #5: Know On Monday, we broke down the four essential elements of any marketing plan. Today, I'm going to help you start to build out the first of those elements: Know. Because this is the hill I will die on: If you want your marketing to be ministerial (and also work 10,000x better), then you need to KNOW your people. Like really, really, really know them. If you've been around here long enough, you know that I am passionate about making sure you know your target...
11 days ago • 4 min read
Phew. First Communions are done, maybe you're wrapping up some Confirmations, it's finally getting calm, right? ...and then you look at your calendar and see two straight weeks in June of end-of-year gathering invites. From the Altar Rosary Society to the catechist reception to the school awards dinner to the Bible study finale — you're in for four nights in a row of eating catered chicken, baked ziti, and salad this June. These gatherings aren't just great for building community you already...
13 days ago • 2 min read
Marketing as Ministry #4: Accompaniment "Go therefore and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all that I have commanded you; and lo, I am with you always, to the close of the age." - Matthew 28:19-20 (emphasis mine) Everything you need to know about marketing, you can learn from the Great Commission. Truly. There are four essential elements of any Catholic marketing plan, and Jesus lays them...
14 days ago • 6 min read
I've read a lot of books about marketing over the years. But there's one in particular that I've learned more about marketing from than any other. And the kicker? It's not even a marketing book. ⤵ My favorite marketing book is: The Bible. Bet you've never seen that on any "Top 10 Marketing Books to Read" round-ups, huh? But it's true: I have learned more about how to market well from Jesus than any marketing guru out there. Because yes, Jesus and the apostles used the same marketing...
17 days ago • 1 min read