Reminder: Want a Catholic marketing strategy that actually gets results while taking you less time? Only two days left to enroll in Market Like Jesus course + community (enrollment closes on Monday)! Don't want any more enrollment reminders? Just click here. I have so many clients come to me sheepishly — "Yeah, I kind of don't know what I'm doing when it comes to marketing. I feel like I'm just flying by the seat of my pants most of the time." And this makes me sad for two reasons because:...
4 days ago • 5 min read
Reminder: My new Market Like Jesus course + community is open for enrollment through June 2! Don't want any more enrollment reminders? Just click here. The #1 thing people tell me they struggle with in marketing? Lack of time. But there's actually a simple way to have your marketing take less time. Here's the step-by-step process ⬇️ Step One: Market like Jesus. The End. :) But seriously, Jesus had the perfect balance of outreach (marketing), prayer, and doing His actual work of healing and...
5 days ago • 1 min read
Fun fact: I was half planning a new business offering on my wedding day. So romantic, I know. For our wedding program, I'd included an insert for non-practicing guests, walking them through what was happening theologically in the sacrament, but in real people, evangelistic language. My pastor LOVED them. He literally pulled me aside after the wedding Mass and told me I should make them for other couples. So I started an Instagram account in 2017 to promote my wedding program design...
7 days ago • 4 min read
There were 5 minutes left on the clock. I was thiiiiiiiiis close to finishing my final 8 am class of my first semester as an adjunct Biblical Studies professor. So I wrapped up by asking the students what they had been surprised about by what we had learned. Among nice answers of the impact Jesus had made on them, I only remember two of them: One student: "I was surprised how much circumcision came up." 😂 And another: "I think Jesus was just really good at marketing." Mic. Drop. Y'all, I...
8 days ago • 3 min read
I mentioned in passing last week that I hoped your year-end review meetings would be short (and your vacations long), but then I got to thinking about how year-end meetings can actually be a fantastic marketing review if run well. Because instead of simply reviewing what happened or didn't happen that year, what if your meetings went something like this? Start with prayer. Obviously. But really praising and thanking God for all the opportunities He gave you this year and especially for the...
16 days ago • 2 min read
"If God wants me to share this, then He'll bring the people to me." I hear this a lot from Catholic businesses and ministries, and I hate to break it to you but...it's just plain false. Now, that's not to say He CAN'T create a God-incidence where you just happen to bump into the exact person He's called you to serve. But more often, He calls us into cooperation with Him — which means getting up and actually taking some action. In other words, prayer isn't a marketing strategy. That doesn't...
16 days ago • 3 min read
You're almost there. Sacrament season is wrapping up. The long parade of end of the year parties for groups is on the horizon (plus side, you get lots of leftover lunches from catered dinners). Summer (and the "we'll do that in the summer when we have more time" to-do list) await. What else is awaiting? Empty pews. With no more requirement for weekly signed bulletins + travel and nicer weather comes roomier pews. But chances are, you don't want your parishioners to just forget about the...
23 days ago • 2 min read
Imagine if Good Friday went something like this: Jesus showed up, but literally no one's ever heard of Him. He's done no teachings, no healings, no followers — just showed up, claimed to be the Messiah, and was crucified, all in one day. Sure, the offering of eternal salvation would still be there...but the earthly impact would have been far less reaching, if at all. I have a feeling that's how you're (inadvertently) approaching your marketing. You're creating that content, but it's not...
23 days ago • 3 min read
Someone asked in a group I'm in over the weekend about getting analytics on how many people at their parish are using Formed. And while I don't have the answer to that question, it got me thinking about how we promote these free Catholic media libraries. Formed, Word on Fire, Ascension, Hallow...we have all of these great media options to share with our parishioners now, but how do we actually get them to engage with them? Here are a few tips: 1. Make sure you're actually sharing them...
about 1 month ago • 2 min read