Inside: Jesus' three-part marketing strategy 🔥


Reminder: Want a Catholic marketing strategy that actually gets results while taking you less time? Today is the LAST day to enroll in Market Like Jesus course + community!

This coming Sunday, we'll celebrate Pentecost — aka, when the greatest "conversion rate" of all time occurred.

You know, when Peter and the apostles went from waiting and hiding to boldly proclaiming the Gospel to converting THREE THOUSAND PEOPLE all in the span of 24 hours.

It might be tempting to look at that and think, "Wow! That's like their literal version of going viral overnight!"

But what you don't see behind that "viral" Holy Spirit moment is the three years (plus, you know, all of salvation history) that went into it.

Because the foundation for that massive conversion rate started not with Pentecost, but with the Incarnation.

And we need to approach our marketing with the same long-game mentality that Jesus approached His public ministry with.

In Market Like Jesus, I'm going to teach you that strategy so you can apply it in your own business or ministry — and capitalize on those viral Holy Spirit moments:

1. Know Who You Are
(Marketing strategies you'll learn: Niche, target audience/aspirational audience/non-target audience, market research, pain points, transformation, differentiator, competitive analysis, brand voice, value proposition, marketing message)

Jesus didn't rush right into public ministry. He spent 30 years plus 40 days in the desert "researching" His audience and getting clear on Who He was. We'll do the same, because trying to market without knowing the essentials of who you are, what you do, and who you serve (and most importantly, how to communicate those in a way that makes people care) is just not going to be effective.

2. Reach Your People
(Marketing strategies you'll learn: Marketing funnel/awareness level, modes of traffic, marketing mix/choosing your channels, rule of 7, Cross of Content, customer journey + entrypoints/touchpoints)

Then, Jesus spent time using the "mass media" of His day — preaching to large crowds and healings/signs to reach and attract large groups of people at once.

Now that we know who you are, we'll be able to identify the unique "marketing mix" that's right for your business or ministry (aka which channels to be on) and create a journey for your audience that naturally leads them from "I've never heard of you" to "I tell all my friends about you."

3. Convert Your People
(Marketing strategies you'll learn: Value ladder/post purchase journey, brand awareness versus sales strategy, content buckets, PARABLES storytelling framework*, influencers/affiliates, urgency and scarcity, testimonials/social proof, psychological marketing, analytics)

Ever notice how as Jesus gets closer to Calvary, His messages get more private and intimate? That's intentional — He's preparing "the chosen ones" for what they need to know to move from passive followers to active disciples and apostles. Once we have your strategy in place, we'll start to implement it by converting your audience from followers to buyers/donors/clients — whatever you want them to do!

*I've never taught the PARABLES storytelling framework ever and I'm SO SO EXCITED to share it with you all. Basically, we're going to crack into the "storytelling" strategy you keep hearing about by evaluating it in light of Jesus' parables.

Market Like Jesus

The Catholic marketing course + community that feels like a Bible study

Time Left to Enroll:

Count down to 2025-06-03T00:00:00.000Z

What you'll find inside ⬇️

Want to see everything you'll learn? Read the full outline here.

Here's the ultimate thing I want you to know:

Your marketing isn't "getting in the way" of your real call from God.

Marketing IS part of the call. It's just as holy.

Because if they find out about you, and you help them find out about Him, marketing is just evangelization.

Which means we have to take it seriously. The mission God placed on your heart deserves doing the foundational "grunt work" so it can reach all the people He intends to be impacted by it.

And because He's so good, marketing ends up taking less time, being more effective, and a whole lot more fun when you do it this way.

I'd love to show you how Jesus did that, so that you can not only reach and convert all those people, but also draw closer to Him yourself.

Want that too? I'll see you inside Market Like Jesus!

For His greater glory,

Emily

P.S. Enrollment closes TONIGHT for my new course + community, Market Like Jesus. Inside, I'll be teaching you Jesus' own marketing strategy so you can have marketing that takes less time and gets better results, while being easier and holier.

Ready to build your unique Catholic marketing strategy? Sign up for Market Like Jesus before midnight — our live experience starts TODAY!

Welcome to Monday Marketing Musings!

I teach Catholic churches, businesses, and ministries how to market like Jesus. Every Monday, I send out the latest musings on Catholic marketing from my position as a Catholic marketing professional, former parish employee, and regular old Catholic mom trying not to lose my mind while raising saints. Subscribe if you want to learn how to apply the strategies Jesus and the apostles used to grow the Early Church to your own marketing work today!

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