"Oh no," I groaned under my breath. Due to a sorry miscalculation of yogurt containers in our house, our breakfast schedule had gotten all mixed up, and I realized we'd be having yogurt two mornings in a row for breakfast. The problem? My 3-year-old has suddenly decided he *hates* yogurt, after devouring multiple bowls of it for years. And I was not in the mood for Day Two of a toddler showdown before even the sun had woken up. Suddenly, I had an idea. We'd been reading Fancy Nancy the night...
19 days ago • 2 min read
I didn't start out thinking it would be a course. When I first sat down at our kitchen island six years ago with my Bible and a stack of marketing books, my research was just to satisfy my curiosity: Can we find Jesus using any marketing strategies in the Bible? And once I realized I had to share what I was finding, I just jotted down notes in a notebook, then eventually a Google doc starting in October 2022. (Three years later, that Google doc is almost 41 pages and counting.) My first...
26 days ago • 5 min read
It always sneaks up on you, doesn't it? You manage to survive sacrament season, wrap up the 15 end of the year BBQs, and switch over to summer hours when out of nowhere... BOOM! It's VBS time. And honestly? You're kind of tapped out on the whole promotion thing because that's all you've been doing all year long. Can't you just use the (cheesy) clip art the program gives you and call it a summer? But, VBS is a huge opportunity for not just the souls of those little ones attending (and the big...
26 days ago • 2 min read
Reminder: Want a Catholic marketing strategy that actually gets results while taking you less time? Today is the LAST day to enroll in Market Like Jesus course + community! This coming Sunday, we'll celebrate Pentecost — aka, when the greatest "conversion rate" of all time occurred. You know, when Peter and the apostles went from waiting and hiding to boldly proclaiming the Gospel to converting THREE THOUSAND PEOPLE all in the span of 24 hours. It might be tempting to look at that and think,...
about 1 month ago • 3 min read
Reminder: Want a Catholic marketing strategy that actually gets results while taking you less time? Only two days left to enroll in Market Like Jesus course + community (enrollment closes on Monday)! Don't want any more enrollment reminders? Just click here. I have so many clients come to me sheepishly — "Yeah, I kind of don't know what I'm doing when it comes to marketing. I feel like I'm just flying by the seat of my pants most of the time." And this makes me sad for two reasons because:...
about 1 month ago • 5 min read
Reminder: My new Market Like Jesus course + community is open for enrollment through June 2! Don't want any more enrollment reminders? Just click here. The #1 thing people tell me they struggle with in marketing? Lack of time. But there's actually a simple way to have your marketing take less time. Here's the step-by-step process ⬇️ Step One: Market like Jesus. The End. :) But seriously, Jesus had the perfect balance of outreach (marketing), prayer, and doing His actual work of healing and...
about 1 month ago • 1 min read
Fun fact: I was half planning a new business offering on my wedding day. So romantic, I know. For our wedding program, I'd included an insert for non-practicing guests, walking them through what was happening theologically in the sacrament, but in real people, evangelistic language. My pastor LOVED them. He literally pulled me aside after the wedding Mass and told me I should make them for other couples. So I started an Instagram account in 2017 to promote my wedding program design...
about 1 month ago • 4 min read
There were 5 minutes left on the clock. I was thiiiiiiiiis close to finishing my final 8 am class of my first semester as an adjunct Biblical Studies professor. So I wrapped up by asking the students what they had been surprised about by what we had learned. Among nice answers of the impact Jesus had made on them, I only remember two of them: One student: "I was surprised how much circumcision came up." 😂 And another: "I think Jesus was just really good at marketing." Mic. Drop. Y'all, I...
about 1 month ago • 3 min read
I mentioned in passing last week that I hoped your year-end review meetings would be short (and your vacations long), but then I got to thinking about how year-end meetings can actually be a fantastic marketing review if run well. Because instead of simply reviewing what happened or didn't happen that year, what if your meetings went something like this? Start with prayer. Obviously. But really praising and thanking God for all the opportunities He gave you this year and especially for the...
about 2 months ago • 2 min read