I teach Catholic churches, businesses, and ministries how to market like Jesus. Every Monday, I send out the latest musings on Catholic marketing from my position as a Catholic marketing professional, former parish employee, and regular old Catholic mom trying not to lose my mind while raising saints. Subscribe if you want to learn how to apply the strategies Jesus and the apostles used to grow the Early Church to your own marketing work today!
Make sure you give everyone this on Ash Wednesday (besides ashes).
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Yes, it's Tuesday. I'm sending this today in the hopes that you were off yesterday and enjoyed a long weekend! Okay, so did you make your Ash Wednesday marketing plan yet? If not, go read last week's newsletter first. Once you know the type of person you're trying to reach, the next step for them, and how to encourage it, you need to do one more thing: You need to send them home with a flyer with next steps. Yes, an actual physical flyer. Why? Because you can't scroll past a flyer that's been put into your hand by a very eager usher (we all have them). This will last longer than them forgetting they have ashes on their forehead and accidentally wiping them off. At worst? They hold it, glance at it a few seconds, and it at least gives them something to attach to the next time they think about faith. At best? They actually read it and put it into practice...and THAT'S how you lay the foundation to see them again before Palm Sunday. As I was thinking about this flyer, I realized I could tell you what it should include... ...or I could just make it for you. Page 1 is the walkthrough of what each section should include. Pages 2-3 are my example of a prayer focus so you can see what it would look like "in action" (feel free to use any of that copy and layout if it fits your person and goal!). If you don't have Canva or prefer to design in a different software, here's a PDF version so you can get a sense of what to include to recreate your own. I pray that it helps you bring the people God has called you to reach closer to Him this Ash Wednesday! For His greater glory, Emily |
Market Like Jesus: The Catholic Marketing Newsletter
I teach Catholic churches, businesses, and ministries how to market like Jesus. Every Monday, I send out the latest musings on Catholic marketing from my position as a Catholic marketing professional, former parish employee, and regular old Catholic mom trying not to lose my mind while raising saints. Subscribe if you want to learn how to apply the strategies Jesus and the apostles used to grow the Early Church to your own marketing work today!
We've all heard the stat: 8% of your parishioners are doing the vast majority of the giving and volunteering. So we're probably tempted to think that from a marketing perspective, they are the most valuable group of parishioners we have. They're not. (Again, from a marketing perspective only. Obviously, every single person is valuable as a beloved child of God.) The most valuable group for marketing purposes? Your converts and reverts. If you want to grow your parish (and win more souls for...
In my first run of the Market Like Jesus course + community last year, my favorite section was somehow NOT the target audience section. (IYKYK...but let's be real, target audience was my second favorite, followed closely by Rule of Seven.) No, my favorite section was something I'd never taught on before: What the Catholic Church teaches about marketing. Specifically, what it teaches about the ethics of marketing. Because yes, there are actual Church documents that address marketing and...
The past few weeks, we've been talking about how to market when it's not a "busy season" so you don't have huge breaks in your marketing consistency. (Find part 1, part 2, and part 3 here.) Is it best to be consistent and keep up marketing? Yes. But, life happens. What do you do if you've already taken a significant break from marketing? Instead of tell you, I thought I'd show you. In October of 2025, I had our third child. I am stereotypically horrible at actually taking a maternity leave,...