Here's a crazy thought for a Monday afternoon:

If God called you to this business or ministry -

It's part of your sainthood journey.

That Instagram post you're totally overthinking.

Giving that person in your emails a thoughtful reply even if you're busy.

Fixing tech things on your website.

All of it. It's all part of your sainthood story.

There's no official patron saint of marketing (yet!).

But for when you need a little help, here are a few heavenly patrons to call on:

When you're struggling to make sales or don't want to sound too salesy
​St. Francis De Sales​
​Because...obviously. He literally has sales in his name. 😂 But he's also the patron saint of writers, so he is a great patron for when you're struck on how to word your marketing so it resonates but doesn't sound too salesy.

When you're struggling to make something look right or your ads aren't working
​St. Bernardine of Siena​
​The patron saint of advertising and PR, St. Bernardine is known for his branding brilliance, as the one who designed the IHS symbol now commonly associated with Jesus today.

When you're having tech issues
​St. Carlo Acutis​
​We have a saint in heaven who knows firsthand the issues of websites since he built one himself. I haven't tested it, but I bet he'd be a go-to for printers glitching at the worst possible moment too!

When you feel like you're preaching to the choir
​St. Mary Magdalene​
​St. Mary Magdalene is sometimes referred to as "the apostle to the apostles" for being the first to announce the Good News of Christ's Resurrection to the other apostles. She can be a great reminder that even when we're talking to people we think should know our message by now...they probably don't!

When you kind of hate digital marketing
​Pope St. John Paul II​
​In addition to spearheading the New Evangelization, Pope St. John Paul II proffered ways in which the media could be used for good to further the Good News. So when we're feeling fed up with modern marketing channels, we can turn to him to help us remember the possibilities for evangelization it allows!

When you need confidence or have imposter syndrome
​St. Paul​
​St. Paul is best known for the vigor with which he spread the Gospel among the Gentiles after his own dramatic conversion on the road to Damascus. He could have said that he wasn't good enough because of his past or been scared of speaking a message people wouldn't like. But instead he boldly followed God's will and was arguably the most influential evangelist of all time.

When you need humility or detachment from the outcome of your work
​St. John the Baptist​
​St. John the Baptist had the opportunity to make his preaching all about himself. He had amassed a huge following and attention. Instead? He turned everything back to Jesus. "He must increase, I must decrease." A motto we can all use in this work!

Want another crazy thought?

Someday, YOU could be a patron saint for some of these marketing tasks!

But you can only do that if you include Jesus in all of these things, even what seems to be the most mundane.

Because with Jesus, even marketing can be holy.

To all meeting in heaven someday!

For His greater glory,

Emily

P.S. Do you have a loved one whose soul you're praying for on All Souls Day today? I'd love to pray for them during our family decade of the Rosary today. Reply with their name, and I'll include them in our prayers tonight.

Specificity wins over generalization! Loved the validation in this study from Science Says on specification in marketing, particularly in product naming. It's the oxymoron of the more specific you get, the broader your impact! Read article