Share your feedback below, get a discount on a new resource I'm thinking of making! Scroll down to vote in the poll towards the end of this email! Going to just jump right in today: I'm considering creating a new resource for you all, but I want to know first if it would actually be helpful before I make it! I've been thinking and praying on a Christmas promotional kit for years - customizable templates you could use for Christmas promotions. It wouldn't just be a poster template with all the...
about 3 hours ago • 1 min read
Here's a crazy thought for a Monday afternoon: If God called you to this business or ministry - It's part of your sainthood journey. That Instagram post you're totally overthinking. Giving that person in your emails a thoughtful reply even if you're busy. Fixing tech things on your website. All of it. It's all part of your sainthood story. There's no official patron saint of marketing (yet!). But for when you need a little help, here are a few heavenly patrons to call on: When you're...
7 days ago • 2 min read
Facebook has been buzzing lately about...well, Facebook. In case you missed it, business pages are now (or soon going to) only be allowed two links per month unless you upgrade (aka pay them) for more. If I was in charge of your social media, here's how I would change our strategy as a result: Step One: First, I would scream into the void. (But seriously...it's not just you. Everything is harder to promote now than it was years ago. And upgrading to get more links is...not cheap. It's...
14 days ago • 3 min read
If I had to pick the #1 day that your bulletin actually gets read, I would pick Christmas. (I don't have any statistical data to back that up, but since I doubt CARA is going to be taking that one on any time soon, we'll go with it.) But think about it: One of the busiest days of the year, combined with lots of waiting for Mass to begin if they arrived early to get seats. They're bound to flip through your bulletin while they wait. Now here's the question: Do you think your bulletin as it is...
14 days ago • 3 min read
“Never buy anyone’s course,” he said. I was scrolling through Reels a few weeks ago when I came across that advice from a comedian. He was talking about how everyone has a course now, and he's been tempted to buy courses before that claim they will help him in his business, but he doesn't think they're necessary or will actually help. I squirmed for a moment when I saw that. Because, um, I sell a course. And I actually sat there and thought about it for a moment: Am I part of the problem? Is...
19 days ago • 5 min read
It's not just you. Marketing is harder than it used to be. Facebook is now only letting business pages post two links per month unless you pay them. AI has completely changed how SEO works. You basically need a master's degree in Instagram for the algorithm show your posts to your followers. Not to mention the sheer volume of marketing content that just grows by the day. And you're over here like "I just want to tell more Catholics about what I do!" But it sometimes feels like reaching them...
21 days ago • 3 min read
Click, clack. Click, clack. My foot distractedly hit the loose metal filing cabinet knob up and down as I directed the parishioner's call. Once I was off the phone, I looked at it. "Someone should really fix that," I mused as I moved onto my next task. Each week at my shift as the night secretary for the parish office, I'd inevitably hit the loose drawer handle with my foot and think, "That's really annoying." Or pull out the drawer to put a file in and roll my eyes that no one had fixed it...
21 days ago • 2 min read
It was the SECOND paper trimmer I'd bought in a week. And it somehow still wasn't working. I sat on the floor of our apartment sobbing. My husband (perhaps just a teensy bit scared at what he'd signed up for marrying me) pulled out a pair of scissors, and we got to work, meticulously trimming the 150 wedding programs I'd designed for a client. How did I end up here? Because I didn't have a marketing plan. I was accidentally working on a new business idea at my wedding. Now before you call me...
23 days ago • 5 min read
Facebook has been buzzing lately about...well, Facebook. In case you missed it, business pages are now (or soon going to) only be allowed two links per month unless you upgrade (aka pay them) for more. If I was in charge of your parish's social media, here's how I would change our strategy as a result: Step One: First, I would scream into the void. (But seriously...it's not just you. Everything is harder to promote now than it was years ago. And upgrading to get more links is...not cheap....
28 days ago • 2 min read