I teach Catholic churches, businesses, and ministries how to market like Jesus. Every Monday, I send out the latest musings on Catholic marketing from my position as a Catholic marketing professional, former parish employee, and regular old Catholic mom trying not to lose my mind while raising saints. Subscribe if you want to learn how to apply the strategies Jesus and the apostles used to grow the Early Church to your own marketing work today!
Want to share Christ's love through your marketing? Do this.
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I saw the phone light up with a call out of the corner of my eye. My heart stopped when I saw the caller id — my daughter's preschool. Where she currently was. Smashing the accept button, I answered the phone, already moving towards the door with Mama Bear mode activated. "Is this Mrs. Ricci?" I heard the secretary ask. "Yes," I replied. "Everything's okay," she said quickly. Instantly, my heart calmed. "Everything's okay?" I repeated as I stopped in my tracks. "Yes! I just wanted to talk about registration." As my heart returned to a more normal pace, I couldn't help but smile as the secretary's understanding. She knew her target audience — worrisome moms — so well that she made sure she eased my fears before launching into why she was calling. I truly saw Christ's love in just that simple acknowledgement. And that's how your target audience feels when you see them. Because in a world where it seems like everyone's out to make a name, a fortune, and convenience for themselves... ...your acknowledgement of the other person and their feelings, simply thinking about others and expressing it, stands out. It creates change and causes action. And it's not just critical in marketing; it's the epitome of love that Jesus taught us in the Gospels, which is at the heart of Catholic marketing (aka other-centeric marketing). And you can't do that by being general. Not because you want to be exclusive, but because you can't know how you're specifically called to serve someone if you don't know specifically who they are. That's why I'm so passionate about making sure you all know your target audience really well, because without it, all the other marketing stuff will fail (and feel a lot harder). The things like
For all of those questions, my first question in response is always going to be: "Who are you trying to reach?" And if you can't answer that in specificity, we need to start there. If you're struggling with that (or other marketing foundations like knowing what you solve or figuring out your customer journey/value ladder), you can still grab the free replay for my webinar last week, "5 Ways Jesus Used Marketing (That You Can Use to Grow Your Business or Ministry)." Or if you signed up, this is your friendly reminder to go watch it! (No judgement, I do that all the time too — sign up for free stuff and then forget to actually watch it!) Just click right here and I'll send the replay your way! For His greater glory, Emily |
Market Like Jesus: The Catholic Marketing Newsletter
I teach Catholic churches, businesses, and ministries how to market like Jesus. Every Monday, I send out the latest musings on Catholic marketing from my position as a Catholic marketing professional, former parish employee, and regular old Catholic mom trying not to lose my mind while raising saints. Subscribe if you want to learn how to apply the strategies Jesus and the apostles used to grow the Early Church to your own marketing work today!
Raise your hand if: 1️⃣ God called you to this work. 2️⃣ You said yes. (It took about 15 signs and lots of avoidance, but you eventually gave your version of fiat — "Okay God, I'll do it, but you better help me.") 3️⃣ You put all your heart and soul into it. 4️⃣ And then...nobody actually buys or signs up. Now you're questioning if people just hate what you do or if God actually even called you to this because why isn't He bringing people to you?! 👉 Or maybe you've had some success, but you...
Imagine this: You get an email out of the blue. That Catholic show you've dreamt of being on? They're inviting you for an interview. Or let's say you create a Reel you don't think much of (it's always those, right?), but wake up in the morning to thousands of notifications that it went viral. Praise God! All those eyeballs!!! This is your big break — your business or ministry is going to explode now, right? Let me ask you a question: If a whole bunch of people suddenly found out about your...
The Market Like Jesus course is OPEN! 🎉 Enroll now through June 1 and develop a marketing strategy based on Jesus' to grow your business or ministry. The first 10 people to sign up get a special bonus! SIGN UP On Sunday, we heard about the explosive reaction when the Holy Spirit showed up on the scene at Pentecost: The Church went from 120 people to 3,000 in one day. (That's a 2,400% increase, in case you're curious.) From there, the apostles spread out on mission and Christianity continued...