I teach Catholic churches, businesses, and ministries how to market like Jesus. Every Monday, I send out the latest musings on Catholic marketing from my position as a Catholic marketing professional, former parish employee, and regular old Catholic mom trying not to lose my mind while raising saints. Subscribe if you want to learn how to apply the strategies Jesus and the apostles used to grow the Early Church to your own marketing work today!
Want to share Christ's love through your marketing? Do this.
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I saw the phone light up with a call out of the corner of my eye. My heart stopped when I saw the caller id — my daughter's preschool. Where she currently was. Smashing the accept button, I answered the phone, already moving towards the door with Mama Bear mode activated. "Is this Mrs. Ricci?" I heard the secretary ask. "Yes," I replied. "Everything's okay," she said quickly. Instantly, my heart calmed. "Everything's okay?" I repeated as I stopped in my tracks. "Yes! I just wanted to talk about registration." As my heart returned to a more normal pace, I couldn't help but smile as the secretary's understanding. She knew her target audience — worrisome moms — so well that she made sure she eased my fears before launching into why she was calling. I truly saw Christ's love in just that simple acknowledgement. And that's how your target audience feels when you see them. Because in a world where it seems like everyone's out to make a name, a fortune, and convenience for themselves... ...your acknowledgement of the other person and their feelings, simply thinking about others and expressing it, stands out. It creates change and causes action. And it's not just critical in marketing; it's the epitome of love that Jesus taught us in the Gospels, which is at the heart of Catholic marketing (aka other-centeric marketing). And you can't do that by being general. Not because you want to be exclusive, but because you can't know how you're specifically called to serve someone if you don't know specifically who they are. That's why I'm so passionate about making sure you all know your target audience really well, because without it, all the other marketing stuff will fail (and feel a lot harder). The things like
For all of those questions, my first question in response is always going to be: "Who are you trying to reach?" And if you can't answer that in specificity, we need to start there. If you're struggling with that (or other marketing foundations like knowing what you solve or figuring out your customer journey/value ladder), you can still grab the free replay for my webinar last week, "5 Ways Jesus Used Marketing (That You Can Use to Grow Your Business or Ministry)." Or if you signed up, this is your friendly reminder to go watch it! (No judgement, I do that all the time too — sign up for free stuff and then forget to actually watch it!) Just click right here and I'll send the replay your way! For His greater glory, Emily |
Market Like Jesus: The Catholic Marketing Newsletter
I teach Catholic churches, businesses, and ministries how to market like Jesus. Every Monday, I send out the latest musings on Catholic marketing from my position as a Catholic marketing professional, former parish employee, and regular old Catholic mom trying not to lose my mind while raising saints. Subscribe if you want to learn how to apply the strategies Jesus and the apostles used to grow the Early Church to your own marketing work today!
There was no newsletter last week because I was still catching up after an incredible weekend: my dad was ordained a deacon! It was a beautiful weekend full of incredible moments getting to celebrate all of my dad's hard work leading up to this new vocation. But of course, it wouldn't be me if I didn't have a few marketing takeaways for you too from the ordination :) Prepare for the long game. Surprisingly, my dad didn't just show up at the cathedral on ordination day and say, "Hm, I'd like...
"Oh no," I groaned under my breath. Due to a sorry miscalculation of yogurt containers in our house, our breakfast schedule had gotten all mixed up, and I realized we'd be having yogurt two mornings in a row for breakfast. The problem? My 3-year-old has suddenly decided he *hates* yogurt, after devouring multiple bowls of it for years. And I was not in the mood for Day Two of a toddler showdown before even the sun had woken up. Suddenly, I had an idea. We'd been reading Fancy Nancy the night...
I didn't start out thinking it would be a course. When I first sat down at our kitchen island six years ago with my Bible and a stack of marketing books, my research was just to satisfy my curiosity: Can we find Jesus using any marketing strategies in the Bible? And once I realized I had to share what I was finding, I just jotted down notes in a notebook, then eventually a Google doc starting in October 2022. (Three years later, that Google doc is almost 41 pages and counting.) My first...