Two years ago, I ran a teen retreat on what it meant to be a follower of Jesus, and what that looked like practically in today's day and age.

At one point in the retreat, I looked at the group and explained that we'd been doing a lot of talking about (and a fair number of fun and silly activities about) the joys of following Jesus.

And it is a joy.

But I also reminded them that the call to the original disciples — and us — wasn't exactly cheery:

"Take up your cross and follow me."

I explained that this wasn't a trite saying back then.

Jesus hadn't died and risen yet. The cross at that time was a symbol of terror and humiliation and pain with no redeeming qualities, not something you'd hang on your wall or wear around your neck as a comfort.

So this wasn't a cutesy, metaphorical way of saying "take up your hardships."

It was a death sentence, the equivalent today of saying "Take up your electric chair and follow me."

Jarring, right? It's supposed to be.

And so for your reflection this week, I offer this simple thought:

What is the "cross" in marketing the Lord is asking you to take up?

How is He asking you to die to self to make the mission He's placed on your heart a reality?

Maybe it's a channel that will force you to get out of your comfort zone.

Perhaps it's a risk to your ego you're scared to make.

Maybe it's saying something boldly you really don't want to be the one to have to say.

It could be a change that you fear or one that goes against every business sense, but would be more in alignment with being ethical or what you know is His will.

Whatever it is, the answer will likely make you uncomfortable.

But don't be afraid to ask the question.

And then pray (I'll pray for you too!) that the resurrected Jesus will raise up in you the courage to do whatever He tells you and to take up your marketing cross with Him this Easter.

For His greater glory,

Emily

P.S. Since I won't be sending an email next Monday, a blessed Holy Week and Easter to you!