I teach Catholic churches, businesses, and ministries how to market like Jesus. Every Monday, I send out the latest musings on Catholic marketing from my position as a Catholic marketing professional, former parish employee, and regular old Catholic mom trying not to lose my mind while raising saints. Subscribe if you want to learn how to apply the strategies Jesus and the apostles used to grow the Early Church to your own marketing work today!
Print this out for your new pastor or parochial vicar.
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How did you fare in this year's "priest trade" season? (aka new pastoral assignments) If you have a new parochial vicar or pastor joining you this year, there's a million things I know you need to tell him right away. In all of that, your communications basics can (understandably) fall by the wayside... ...until suddenly he's been here a year and a half, and you realize he's using the parish logo from 2005 he swiped from a random old file. To make it easier to share your brand basics with him, I created this free "Communications Cheat Sheet" template you can update and have ready for him on his first day. >> Customize your free template here. << This 2-page "cheat sheet" gives him the basics of what he needs to know: Basic branding information, links to your main communication channels, and deadlines for when things need to be in by. It's intentionally simple — this isn't a full brand guide (though I'm really hoping to create a full church brand guide template for you all this summer!!) — but for those first few weeks, you don't want to overwhelm him with too much anyway. Rather, it's an "at a glance" sheet he can post next to his desk for quick reference. Feel free to add or remove things as needed (like where he can download an updated copy of your parish logo), but hopefully it gives you a start so you can quickly update for your own parish branding, print it out, and have it ready for his first day. And if you're preparing to say goodbye to a beloved priest, please know of my prayers for you. Change is hard, especially when we work so closely with our clergy. I still remember how devastated I was and how hard I cried when our beloved parochial vicar was given a new assignment when I was in 4th grade. 22 years and dozens of priest transfers later, it still doesn't get any easier. I still feel a deep sense of loss (and still cry!). But I will say that I have always looked back and been so grateful to God in the end, because then the next priest comes and I can't imagine not having gotten to know him too and how he's impacted my spiritual life. So let us pray for our priests: For all those going to new assignments, that they are welcomed by their new parish communities, and to all the priests along the way who have impacted us in our faith journey. For His greater glory, Emily P.S. Last week I asked you all to send me your bulletins and wow, you all DELIVERED!!! Thank you so much to everyone who sent them to me. I'm eagerly reading away and excited to share my research with you super soon. In the meantime, if you haven't sent me your bulletin yet, feel free to hit reply and send me a link or attachment to your latest one! My goal is to read 250-300 bulletins in the next few weeks and then share what I learn with you all. |
Market Like Jesus: The Catholic Marketing Newsletter
I teach Catholic churches, businesses, and ministries how to market like Jesus. Every Monday, I send out the latest musings on Catholic marketing from my position as a Catholic marketing professional, former parish employee, and regular old Catholic mom trying not to lose my mind while raising saints. Subscribe if you want to learn how to apply the strategies Jesus and the apostles used to grow the Early Church to your own marketing work today!
"Bring it all to my Sacred Heart." I looked around the Adoration Chapel. Had someone just said that out loud? Nope. It was totally silent. I looked back up at the monstrance, holding tightly to everything that had been worrying me. I sighed and finally released it. Okay, Jesus. Here you go. I thought that was how my devotion to the Sacred Heart began. Because Jesus told me to. But it actually began almost 15 years earlier. That day in Adoration, I knew that was Him speaking to me because it...
If you've spent any amount of time on the internet, you know how pressurized marketing has become: The upsells that never end. The manipulative, "right on the edge of being a lie" overselling that's framed as helping you out (but is really just playing on your psychology). The ads that follow you EVERYWHERE. As Catholics, we're called to market differently. We're called to market from love — not for our gain or pride, but for God's glory and to serve the people He's asked us to serve. Most...
"That's it, I told God I'm done," I declared to my husband after coming home from Adoration one evening in 2017. I explained to him that I was going to shut down Gloriam. I'd been building it for six months while also working full time and finishing up grad school. And what did I have to show for all my efforts? Zero new clients. The conversation that followed went something like this: ⬇️ 👩 Me: "God must not want me to do this business. He's not bringing me any clients." 👨 My husband (with...