I teach Catholic churches, businesses, and ministries how to market like Jesus. Every Monday, I send out the latest musings on Catholic marketing from my position as a Catholic marketing professional, former parish employee, and regular old Catholic mom trying not to lose my mind while raising saints. Subscribe if you want to learn how to apply the strategies Jesus and the apostles used to grow the Early Church to your own marketing work today!
Pope Leo XVI took care of my newsletter this week.
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I can tell you that as I was creating our parish bulletin in Word years ago (yes, cringe, I know)... I never DREAMED there would be a time when the Vatican of all places held a conference for digital missionaries and influencers. And yet, that's exactly what happened just a few weeks ago in Rome. Just the term "digital missionary" fills me with such renewed hope and purpose in this work that we do. It's what I have based this whole business on: That marketing is our way in which we have been called to live out the Great Commission. And to have it recognized and valued by the Vatican is just an incredible turning point, I think. But then Pope Leo XVI dropped this truth bomb during his address to the attendees and yeah, I knew I'd have to let him "guest post" this week because I think it's something that every one of us working in the marketing space need to hear: So this week, I invite you to reflect on the Pope's call: How are you inviting people into an encounter with Jesus through your marketing? For His greater glory, Emily P.S. If you have some extra time, many of the conference talks were recorded here. I haven't had time to listen to everything yet, but I really liked Fr. Mike's address at 3:53 and the saint influencers panel led by Katie McGrady at 8:38. |
Market Like Jesus: The Catholic Marketing Newsletter
I teach Catholic churches, businesses, and ministries how to market like Jesus. Every Monday, I send out the latest musings on Catholic marketing from my position as a Catholic marketing professional, former parish employee, and regular old Catholic mom trying not to lose my mind while raising saints. Subscribe if you want to learn how to apply the strategies Jesus and the apostles used to grow the Early Church to your own marketing work today!
Each week, I teach you a new way to market like Jesus. But today, we're mixing things up. I'm not going to teach you how to market like Jesus, but someone else instead... ....someone whose birthday is today.... ...and who is the next best thing to marketing like Jesus... Mary! In honor of Mary's birthday, here are a few ways we can Market Like Mary: Market with grace. From the few stories we have in the Bible about her, the word that always sticks out to me when it comes to Mary is grace....
You stare at the calendar for September, and among all the "starting back meetings" that litter every evening of your week, you see one that maybe you forgot about until now: The parish council. So you start drafting up the agenda with "keeping people up to date" items that happened over the summer and groan. This could very easily just be an email. You anticipate all of the blank faces and "That sounds great!" unengaged reactions. How do you foster discussion and participation so you make...
Monday Marketing Musings coming to you on Tuesday after Labor Day — praise God for the great gift it is to get to do this work for Hm! I know this week is likely crazy for you professionally and personally, so I'm going to make this quick: Have three minutes? (Or less if you have this digitized) Put the following message up on your outdoor sign: "All are welcome to come inside and pray — that means you too!" with the hours your church is open. That's it. Often, we focus on all these big...