I teach Catholic churches, businesses, and ministries how to market like Jesus. Every Monday, I send out the latest musings on Catholic marketing from my position as a Catholic marketing professional, former parish employee, and regular old Catholic mom trying not to lose my mind while raising saints. Subscribe if you want to learn how to apply the strategies Jesus and the apostles used to grow the Early Church to your own marketing work today!
It happens every time.
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April fools! It's Tuesday, not Monday. 😂 But I didn't get a newsletter out yesterday, so here we are. Every time I don't get a newsletter out on a Monday, I get at least one email on Tuesday, if not more, asking the same thing: "Are you okay??? I didn't get a newsletter from you yesterday!" And this proves two things: 1. I have the sweetest newsletter subscribers ever, checking in on me. ❤️ 2. Be consistent long enough, and eventually people will seek YOU out, not the other way around. I know that publicly committing to a specific day you're going to send out your emails and sticking to it is intimidating. What if life happens and you miss a week? I promise the world will not fall apart. Your people will seek you out. Here's what I would suggest: When you decide to be consistent in your emails, do your absolute best to deliver for three months on the same schedule. You could even have them all prepped ahead of time so you know you'll get them out on the right schedule. Three months sets the routine and expectation. It gets people used to your cadence. It gets them expecting you in their inbox (and missing you if you aren't there). After that, if you miss a week here or there, or send something on an off schedule day, your people are checking in on you. Plus, you'll likely get a higher open rate by breaking the routine (it's actually a studied phenomenon that helps get attention in marketing when used in moderation). Oh and if you do send on a consistent schedule, brand it! I am on several people's newsletters that I know send on the same schedule every week, but most don't make it part of their brand. It loses the effect if people vaguely know you email once a week (or however often you email) but they don't know the exact day. My church and a Catholic lifestyle brand both send their weekly emails at 10 am on Saturday. My favorite Catholic shop emails on Wednesdays and Saturdays. (And I often go, "oh! It's Wednesday!" when I see her email because that's what reminds me what day of the week it is.) That kind of consistency leads to expectancy which leads to loyalty. Imagine if the Lord's Day changed every week. You knew you needed to go to Mass on that day, weekly, but it was a different day every week. You can bet attendance wouldn't be that good and confusion would be high! So figure out a day, brand that as "your day," and commit to consistency! That way, when life happens...your people are reaching out to YOU. Doesn't get much better than that in marketing. For His greater glory, Emily P.S. For those interested...the reason I didn't get my newsletter out yesterday was we were picking up our new-to-us car. I am officially living out my dream — when I would get asked as a teenager what kind of car I wanted when I was older, I always said a minivan. (Yes, I was a nerd even then.) And now, I'm the proud owner of a minivan! |
Welcome to Monday Marketing Musings!
I teach Catholic churches, businesses, and ministries how to market like Jesus. Every Monday, I send out the latest musings on Catholic marketing from my position as a Catholic marketing professional, former parish employee, and regular old Catholic mom trying not to lose my mind while raising saints. Subscribe if you want to learn how to apply the strategies Jesus and the apostles used to grow the Early Church to your own marketing work today!
If you've been around for a bit, you all know my love of the Rule of Seven, and how it really kick-started my research of how Jesus and the apostles used marketing in the Bible. If you don't, read this first. Now, the Rule of Seven is a becoming a bit more of a minimum — depending on how big your ask is, it might take a lot more than seven touchpoints to convince someone. But I wanted to show you a real life example of what the Rule of Seven looks like and why it's so important. During the...
In a past ministry job, it was once made very clear that my value in a particular person's eyes was directly tied to how many people were in a group I was running. Not the good work we were doing. Not the impact it was having on the people who were attending (which, by the way, wasn't such a small amount that would make it not worth it to keep going). But just on the number of bottoms in seats. Thankfully that sentiment was not shared by everyone, but that encounter still stings years later,...
The average person goes to 130 websites per day and spends less than a minute per page. We spend a lot of time in marketing talking about how to get people TO your website...but all of the traffic is pointless if they aren't actually converting. For reference, a "good" conversion rate on a website is 2-5%, which means for every 100 people on your site, we want to average 2-5 people taking some action. (It's like when Jesus fed the five thousand...we'd expect that 100-250 people would take...