I got an email from one of my favorite Catholic shops last week.

"One-day only birthday sale!"

The problem?

I read that email while holding a squirmy baby in one arm and shooing my toddler out the door so we wouldn't be late picking his older sister up from Vacation Bible School.

Oh, I'll look at this later, I thought.

You want to know when I remembered?

The next night.

After the sale was over.

Because that was the only email the shop sent about it, and I was so scattered when I read the email I barely even processed it.

If she'd sent another email later in the day, or earlier in the week announcing it was coming, there was a much greater likelihood I would have remembered it and maybe bought something or at least browsed.

This is why you need to tell your people about what you do more than once.

Jesus didn't tell people the Gospel message just once. He told it over and over and over again.

He says "do not be afraid" 12 times.

He shares the beatitudes at least twice (that are recorded, though I have a feeling that was a repeat homily).

We hear at least three times Jesus says that the kingdom of heaven is at hand.

And He invites people to follow Him 20+ times across the four Gospels.

Repetition is essential.

In my recent relaunch of the Market Like Jesus course, 53% of sign-ups happened the last day.

I'd been sending emails almost every day for a week.

One person literally told me she had been meaning to sign up all week and just hadn't gotten to it.

Your audience is busy. They have a million things going in their brains.

You are not being pushy by telling them at least a few times what you're offering.

You're doing them a favor.

Because I can 97% guarantee they forgot.

Thank you for coming to my TED talk.

For His greater glory,

Emily